Posts Tagged ‘Levi’s’

Better Than Average

October 31, 2016

cotton-plantIt is time to buy some new clothes, especially jeans. In addition to the usual issues I have finding a pair that actually fits, I am also dreading the idea of buying more cotton which is notorious for heavy environmental impact. Enter the Better Cotton Initiative, which is coalition of cotton producers, clothing designers and retailers sharing a common goal to make cotton production, “better”.  By “better” they mean “better’ than currently. This goal primarily focuses on lessening the environmental impact of cotton production, but also focuses on increasing the economic viability of those who do.

The group includes a good number of well known brands and retailers, These include H&M, Adidas, Baby Bjorn, IKEA, Levis, Nike, Puma, VF Corporation (many clothing brands), Tommy Hilfiger, etc. This is helpful, because these brands (and stores) are part of extensive demand systems that transform the worldwide demand for fashion and clothing into specific cotton production targets. A variety of other organizations in the cotton industry around the world are members, also.

Significantly, Better Cotton is not designed to be specifically “organic”. Nor is it designed to be specifically “fair trade” per se, even though either are perfectly fine under the principles of “Better Cotton”. The general idea is to  publicize and support the idea of cotton production that is an improvement on current methods. Environmentally, this means in large part using less water, maintaining healthy soil, land conservation, etc. Beyond these aspects, “Better Cotton” also aims to enhance the capacity of smaller producers to produce cotton in a more sustainable way.

However, “Better Cotton” is not just for the industry. It also for the consumer, as evidenced by the brands and retailers on board. The brands and retailers are ordering, transforming, and distributing huge amounts of cotton—if no one is willing to buy the “Better Cotton” products, then the entire effort will have a serious problem. On the other hand, if an increasing number of consumers are demanding cotton “better” than currently available, the “Better Cotton” will get a very important boost indeed.

Once again, it is ultimately up to the global consumer to value the “better” product, and make the entire effort viable.

Playing with Water

October 28, 2014

Playing with Water

FaucetThe last week of October is one of those rare weeks where all four major professional sports leagues are in action. Tonight is Game 6 of MLB’s World Series, this past Sunday was Week 8 for the NFL, the NHL began its 2014-15 regular season a couple of weeks ago and the NBA season starts as well this week. For this last week in October, all 4 leagues have in common that they are in action.

Beyond this one common week of meaningful games in October, the 4 leagues also have in common an increasing interest in sustainability. Many stadia and arenas have some combination of extensive recycling programs, renewable energy programs, various LEED certifications from the US Green Building Council, environmental promotions for fans, reclaimed building materials, etc.

A growing manifestation of sustainability in action in these stadiums (especially in the West) is the conservation of water. The New York TImes had a phenomenal article about this a couple of weeks ago. The article (Water Waste: Going, Going…..) outlines some of the many ways teams are saving water. These range from simple things like low-flush toilets and sensor activated faucets to more sophisticated techniques like monitoring the moisture levels of the field of play. In at least one case (Levi’s Stadium in San Francisco), the (vast) majority–85% of the water used in the stadium is actually recycled.

These off the field water saving techniques are very interesting, but it is now time to get back to watching Game 6 of the World Series. I am not sure what I like more–the increasing use of sustainable facilities management in sports stadiums, or the great play at third I just saw on TV.

New York TImes Water Waste: Going, Gone…. article–


Philadelphia’s Citizen’s Bank Park and Lincoln Financial Field


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